Eight Sleep raises $86M as its smart mattress and 'sleep fitness' technology approaches $500M valuation

The venture world is — quite literally — waking up to the potential of applying artificial intelligence to a wider variety of real-world, consumer-driven problems, and today comes the latest development on that front: Eight Sleep, which makes "smart" mattresses and mattress covers (for regular mattresses) that use machine learning and other artificial intelligence-based algorithms to improve your sleep both by changing temperature and monitoring other physical parameters to provide an overall picture of your health, has raised $86 million in a Series C round of funding.

Valor Equity Partners — the firm that has backed the likes of Tesla, SpaceX, GoPuff and many other big tech firms — is leading this latest investment, with SoftBank, Khosla Ventures, Founders Fund and General Catalyst also participating, along with a lot of high-profile individuals who are also users of the product: athletes Alex Rodriguez, Kris Bryant and J.D. Martinez; celebs Kevin Hart; and tech figures Sophia Amoruso, Naval Ravikant and Kyle Vogt.

This Series C brings the total raised by Eight Sleep to $150 million, and the startup has confirmed to me that its valuation is now close to $500 million.


Published by Techcrunch - on August 30, 2021