P&G Acquires This Is L., One of the Fastest Growing Feminine Care Brands in the U.S.
P&G announced today its acquisition of#nbsp;This Is L., owner of L. products, to#nbsp;meet growing consumer demands for period products in#nbsp;the naturals segment. Its portfolio primarily includes beautifully designed, high quality tampons, pads, liners and wipes made with organic cotton.
"We feel this is#nbsp;a#nbsp;strong union and together we#nbsp;can be#nbsp;a#nbsp;greater force for good."
Tweet this L. is#nbsp;a#nbsp;purpose-driven, inspirational brand with many opportunities for future growth. For every L. product purchased, a#nbsp;donation is#nbsp;made to#nbsp;improve product accessibility to#nbsp;girls and women in#nbsp;need in#nbsp;the#nbsp;US and around the world.
"This acquisition is#nbsp;a#nbsp;perfect complement to#nbsp;our Always and Tampax portfolio, with its commitment to#nbsp;a#nbsp;shared mission to#nbsp;advocate for girls' confidence and serve more women," said Jennifer Davis, President, P&G Global Feminine Care. "We feel this is#nbsp;a#nbsp;strong union and together we#nbsp;can be#nbsp;a#nbsp;greater force for good."
L. has experienced rapid growth, breaking barriers and making their products available to#nbsp;consumers in#nbsp;more than 5,000 stores across the U.S. With its donation program, the company is#nbsp;on#nbsp;track to#nbsp;provide access to#nbsp;over 250 million products, bringing the efforts to#nbsp;unprecedented scale. L. has taken a#nbsp;unique approach to#nbsp;this program, increasing local access to#nbsp;products by#nbsp;working with partners that provide tools such as#nbsp;pad manufacturing machines, to#nbsp;not only make these products available to#nbsp;those who need them, but also to#nbsp;fuel women’s entrepreneurship.
"Our strong growth has enabled us#nbsp;to#nbsp;stand in#nbsp;solidarity with women in#nbsp;more than 20 countries," says Talia Frenkel, CEO of#nbsp;This Is L. "Our support has ranged from partnering with organizations to#nbsp;send period products to#nbsp;Native communities in#nbsp;South Dakota, to#nbsp;supplying pad-making machines to#nbsp;a#nbsp;women-led business in#nbsp;Tamil Nadu. Pairing our purpose with P&G's expertise, scale and resources provides an#nbsp;extraordinary opportunity to#nbsp;contribute to#nbsp;a#nbsp;more equitable world."
This acquisition will grow P&G's Feminine Care business in#nbsp;the naturals segment and accelerate growth for L. products while continuing to#nbsp;support women and girls together.
About This Is L.:
L. is#nbsp;a#nbsp;leading natural feminine care brand in#nbsp;the United States, responsible for rapid growth and overall category growth. The brand provides thoughtfully designed products made with organic cotton. For every L. product purchased, a#nbsp;donation is#nbsp;made to#nbsp;improve product accessibility to#nbsp;girls and women in#nbsp;need. L. is#nbsp;available in#nbsp;retail stores across the country, including Target and CVS, as#nbsp;well as#nbsp;online at#nbsp;Amazon.com and thisisL.com.
About Procter & Gamble:
P&G serves consumers around the world with one of#nbsp;the strongest portfolios of#nbsp;trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in#nbsp;approximately 70 countries worldwide. Please visit https://www.pg.com/ for the latest news and information about P&G and its brands.